Matakana SuperFoods is a New Zealand-based leader in the research and marketing of new and novel foods with unique qualities and super nutrients to support health and well-being. Their goal is to bring to the market the latest high-quality, super-nutrient functional foods, snack foods and cosmetics.
While extracts of various foods have been used in supplements for many years, a new movement away from supplements and towards whole Superfoods has arisen, and promises to offer greater benefits to health through the premise that the synergistic interaction of the nutrients gained from natural wholefoods has more to offer than one or two components being extracted and put into a tablet. Often the balance, ratio and type of nutrients found in wholefoods leads to superior assimilation and absorption by the body. There is a renewed belief that eating wholefoods (and particularly wholefoods with super-nutrient qualities) is of greater benefit than simple supplementation with individual extracts.